Paid Specialist | Mid-senior

Company:

Nord Security is one of the world’s leading providers of digital security and privacy solutions for businesses and individuals. We are a home for advanced security solutions that share the Nord brand and values. Today, our products are used by millions of customers worldwide and praised by all the major cybersecurity experts and top media outlets.

Role:

Job Description

Autonomous planning and forecasting of PPC activities within the responsibility area; Ensuring the outstanding quality of campaigns' setup and materials/components we use; Checking data quality across tracking points for discrepancies and timely issue flagging with relevant stakeholders; Taking responsibility for multi-team projects by designing and handling PPC campaign logic; Proactive task prioritizing alignment on deadlines and deliverables in line with business goals and guidance to Juniors; Daily performance monitoring via platform interface GA and Looker across all team activities; Providing clear and relevant reporting on responsibility area metrics on both regular and on-demand basis. Selecting relevant metrics and analysis angles gathering stakeholders' needs for metrics and feedback afterward. Presenting them on agreed frequency to the marketing team and during team meetings; Following PPC and marketing-related news and latest trends to apply in business where applicable regularly sharing them with the team.

Job Requirements

Advanced knowledge of ad platforms: Google ads Bing (3+ years proven experience); Understand all digital marketing metrics and be able to explain relations between them; Exceptional knowledge of various conversion setups and tracking points; Advanced knowledge of GA4 reports and UI ability to use advanced filters explorations; Good knowledge of Google Spreadsheets. Ability to use advanced formulas pivot tables; Excellent spoken and written English skills; Ability to work both in a team independently & deliver results to different teams; Proven experience working with large-scale and complex campaigns is a must; Global campaigns experience; Interpersonal skills liaising with key vendors.