B2B email marketing specialist | Mid-Senior

Company:

Nord Security is one of the world’s leading providers of digital security and privacy solutions for businesses and individuals. We are a home for advanced security solutions that share the Nord brand and values. Today, our products are used by millions of customers worldwide and praised by all the major cybersecurity experts and top media outlets.

Role:

Job Description

B2B Lifecycle strategy & execution . Design and implement email strategies to onboard retain and win back B2B organizations ensuring lifecycle flows drive seat activation and adoption; Segmentation & personalization . Develop logic-based segmentation strategies that deliver relevant messaging at scale tailored to organization size usage behavior and lifecycle stage; Performance analysis & reporting . Analyze email campaign performance identify optimization opportunities and deliver actionable insights to improve activation and retention metrics; Cross-functional collaboration . Align email strategies with sales product and customer success teams to deliver a seamless customer experience across the organization lifecycle; Strategy development. Define automation logic triggers and content strategies that align with B2B SaaS business goals and lifecycle challenges.

Job Requirements

3+ years of experience in email marketing preferably in a B2B SaaS environment; Proven expertise in lifecycle marketing (onboarding retention win-back) with a focus on driving adoption and engagement; Strong segmentation and audience targeting skills with hands-on experience in creating complex data-driven email workflows; Solid understanding of B2B user journeys and SaaS metrics like activation rates seat utilization and churn prevention; Proficiency in email marketing platforms (e.g. Iterable Braze HubSpot or similar tools).Analytical mindset with the ability to measure report and optimize email performance (CTR conversion activation); Strong project management and problem-solving abilities to balance strategy with execution; Great communication and stakeholder collaboration skills; Familiarity with data analysis tools (Looker Salesforce or similar).